The Industry Response: SimpliFlying
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Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China.
Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as the Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing.
Dr. Joe Leader serves as the CEO of APEX, one of the largest international airline associations in the world backed by the expertise of two Board of Directors and a Board of Governors consisting solely of global airline CEOs and Presidents. As a global keynote speaker and industry expert, Dr. Leader testified before the US Congress in March on airline passenger experience advances and COVID-19 preparedness. Leader holds both undergraduate and graduate degrees from Emory University, an MBA in Technology Management (MBA/TM) and obtained his business Ph.D. with his dissertation research on accelerating technology adoption in aviation.